Prostoria

Kvadra's success story at imm Cologne, 2012

Kvadra, the Croatian upholstered furniture brand has widened the interest of the international furniture industry at the biggest international furniture show IMM Cologne (16 - 22.1. 2012). Kvadra has been recognized for its high-quality and innovative design while presenting its first collection to the international market. According to preliminary orders, Kvadra's sofas will enter the global market and be purchasable in Denmark, Germany, Great Britain, Belgium, Lebanon, Israel, South Korea... Kvadra will thus become the first Croatian company in recent Croatian history that will start exporting its final products under its own brand name, signed as Croatian design.

The international furnishing show IMM Cologne is held every January in the German city of Cologne and is the central meeting place for exhibitors and decision-makers from all over the world. That's the reason why Kvadra has chosen this fair, where its products were recognized by representatives from various cultures, to start the export of its collection of upholstered furniture. For seven days, 1,157 companies from 54 countries showed the interior design trends of the coming year. Including estimates for the last day of the show, the trade fair duo lured 115,000 visitors from 118 countries.

Kvadra's collection launched at the furnishing show in Cologne was made up of the following items: the sofas Elegance, Nimble, Basic, Combo and Easy (design: in-house design team), the sofa Revolve (design: Numen/ForUse + Bratović&Borovnjak), armchair and 2-seater 3angle (design: studio Grupa - Filip Despot, Ivana Pavić, Tihana Taraba).

Tomislav Knezović, Kvadra's CEO shares his impressions and achieved results after the exhibition: „We were flattered that a great many thought that Kvadra was a Western brand. The results have surpassed our expectations. Kvadra's collection has attracted the attention of countries that are the cradle of design and high-quality production as Denmark, Germany, Great Britain, Belgium, France and Austria. Apart from European countries our work was recognized by other cultures as well – Lebanon, Israel, South Korea, North America and Australia. All of Kvadra's collection attracted interest among visitors but the sofa Revolve was a hit. The creators of this product have also designed the stand thanks to which Kvadra has presented its brand in a contemporary manner."

Since Kvadra is planning to become a global brand, and has already started to turn into one with regard to preliminary agreements at the furniture show in Cologne – Kvadra will further develop its collection by widening its cooperation with designers from around the world.

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