The inspiring “Prostoria 10” exhibition conveys the idea of creating new values

The exhibition ends on 8 October, so up until then you have the opportunity to experience this synergy of Croatian design, production, architecture and art in Zagreb, which is used by Prostoria to promote local creativity on a global level. The “Prostoria Net” art installation, which extends on the lawn in front of the Meštrović Pavilion like a large piece of urban furniture, is a special gift to Zagreb residents intended for socialising, and it was welcomed with open arms by all generations who think of it as an outdoor living room.

This exhibition, celebrating 10 years of rapid development of Prostoria as a successful international design brand, is a top cultural event that presents the notion of design as a demanding technological process of development which, in addition to functionality and ergonomics, also focuses on comfort as an important factor. For the “Prostoria 10” project, a large part of the content was originally created – from the photographs related to the “Revisiting Architecture” project, which are used to connect the values of modernist architecture of Zagreb with the design language of products from Prostoria, all to way to the “Art in the Factory” set of art installations created by the sculptor Anđela Vilić from remnants of materials used to incorporate new meaning into the art installation, and the “The Essence” sculptures created by the “Boir” studio, which present natural materials and master skills as their theme in Prostoria.

The exhibition is divided into 10 rooms, and it ends in the “Bačva” gallery, which is marked by number 10 and whose theme is “Makers at the Core”, where, in addition to a short selection of Prostoria’s designs, all 233 employees of this brand are presented in an impressive animation. The exhibition is also accompanied by a short film titled “Prostoria 10”, which shows the path of development of Prostoria, and which is also available online.

"We are pleasantly surprised by the fact that Zagreb residents have shown great interest in the “Prostoria 10” exhibition, which has continuously received a large number of visitors since its opening day. We have received numerous thank-you notes from the residents regarding the exhibition, particularly regarding the “Prostoria Net” art installation, which they have asked to be set up permanently in front of the Meštrović Pavilion. I would like to thank the whole Prostoria team for their dedication to making this project a successful one, particularly the team members who have been creating the “Prostoria 10” project during the course of the year: the “Grupa” studio for their exhibition setup design, the “Numen / For Use” collective for their design of the “Prostoria Net” art installation as a birthday gift for Prostoria, the “Kurppa Hosk” brand agency for creating the visual identity of the project and its multiple applications, the “Skira Lighting” for their lighting-related consulting, and the “Pali Gasi” company for their lighting, Iva Šilović for her production work, Tatjana Bartaković for verbal communication, Anđela Vilić for her “Art in the Factory” set of art installations, Zvonimir Čičak for the management and realisation of all metal structures, particularly the “Prostoria Net” art installation, Stjepan Lešković and his team for their work related to exhibition setups, the “Biro” studio for their art production of photographs related to the “Revisiting Architecture” project, the “Boir” studio for creating the “The Essence” art installations, the “Dnevna doza biljaka” collective for their plant installation, and the team responsible for their creation of wooden toys – a miniature architectural work by Ivan Vitić (the “mo:re” group of designers)“, said Tomislav Knezović, the owner of Prostoria.

The “Prostoria 10” exhibition will be held until 8 October 2021. 

Prostoria has provided free admission to the exhibition. 

The exhibition working hours: Tuesday – Friday: 10 a.m. – 9 p.m.; Saturday – Sunday: 10 a.m. – 6 p.m.