Prostoria
The Prostoria 10 catalogue features the key values of the brand

The Prostoria 10 catalogue features the key values of the brand

In addition to providing an insight into the collection, the latest Prostoria 10 catalogue in its introductory part presents the narrative of the brand created during the first decade of the company’s development. Sustainability embedded in the design process, its roots in the modernist Zagreb architecture, research design and production culture have been singled out as the key values of the brand.

The Prostoria 10 catalogue is a 450 page celebration of design and furniture making. Inspired by the content and products themselves, they take centre stage throughout, alongside a minimalist and considered typographic system influenced by Croatian modernists. The catalogue was conceived to be a multipurpose object that is both celebratory and functional which is at home in various spaces and showrooms.

The Prostoria 10 catalogue features the key values of the brand

The Prostoria 10 catalogue features the key values of the brand
It is divided into two parts, giving insights into our heritage, process and special projects such as Sustainability and Revisiting Architecture as well as the product catalogue. The identity for Prostoria 10 and all the associated materials from printed matter to film and animation, souvenirs to exhibition signage was created by Kurppa Hosk as part of the wider anniversary identity system.

The Prostoria 10 catalogue features the key values of the brand

For the very first time, the catalogue presents a detailed overview of the photographic project titled Revisiting Architecture, which explores the roots of Prostoria’s design emerging from the modernist architecture in Zagreb. There are only a few cities in the world with such a deeply rooted tradition of modernist architecture as Zagreb, the capital of Croatia.

The Prostoria 10 catalogue features the key values of the brand
The Prostoria 10 catalogue features the key values of the brand

The Prostoria 10 catalogue features the key values of the brand
The Prostoria 10 catalogue features the key values of the brand

This is a legacy that is the very foundation and inspiration of the design language applied to Prostoria's products. The form and texture of the products selected for this photographic research refer to the ambiences in which they were photographed, sometimes emphasizing their origin and other times their contemporaneity. The photo-editorial was organized in collaboration with the Zagreb Tourist Board and a number of public institutions participating in the project. The art direction of photographs was in the hands of the architectural studio Biro, and the photographs were taken by Marko Mihaljević and Jure Živković.

Download Prostoria 10 catalogue

The Prostoria 10 catalogue features the key values of the brand

The Prostoria 10 catalogue features the key values of the brand

The Prostoria 10 catalogue features the key values of the brand

The Prostoria 10 catalogue features the key values of the brand

The Prostoria 10 catalogue features the key values of the brand