Exploring our architectural Modernist heritage

As the capital of Croatia, Zagreb is one of the rare cities in the world with such a deeply rooted tradition of Modernism in architecture. This heritage is a root and an inspiration for the design language of our products. The photographs of the Kontrapunkt (design: Neisako) are part of a larger editorial taken at different buildings from that period of the Croatian architecture.

 “The selected products are formally or texturally placed in the spaces where they are photographed, sometimes accenting their heritage, other times their contemporariness.” – highlights Dora Lončarić from Biro architects, the art directors of the project.

“Although more than half a century stands between the Modernist architecture and current products by Prostoria, they speak a similar language and communicate naturally, given their complementary and uncompromising character. Such settings are not about returning to the times past or finalisation of the belated future, but rather about an exploration and convergence of values. Through this symbiosis of the Modernist architectural heritage and contemporary design by Prostoria, as the leading regional furniture design company, a synthesis is being realized, at least virtually, as the starting point of an unaccomplished Modernist project.” - Maroje Mrduljaš, theoretician of architecture, emphasises.

The whole project will be presented extensively during the year 2021. It has been realized in close cooperation with the Zagreb Tourist Board and the public institutions where the editorial takes place.