Prostoria in Milan, 2014

"If the doors of perception were cleansed everything would appear to a man as it is, infinite. For man has closed himself up, ‘till he sees all things thro’ narrow chinks of his cavern." William Blake

The majority of visitors are already familiar with Prostoria, and those who are not have shown enthusiasm for the new, fresh and innovative ideas.

Prostoria is appearing in the Tortona Zone for the second time, which along with city life also represents the soul of this famous and largest furniture event in the world. Both new and old collections in new colours are being exhibited within the theme of Shapes and Shadows. Prostoria has its own aficionados here who come and enjoy the new products. A fantastic week in Milan!

The Exhibition’s concept: Shapes of shadows - Tortona Zone

In Plato’s Allegory of the cave, people chained to the cave wall see only shadows and recognise these as the only reality. Are objects merely the shadows of their ideas? Can any project be good as its own idea? We believe that it is through a creative process using design and craft skills that ideas about objects come to life, and that the shadows complete each object’s form. It is our wish to explore whether a shadow can exist without the object that lends it its shape. Is there a shadowless shape which gives it its form? We have exhibited our products (objects) in order for the viewer to be able to experience its metamorphosis through a play of shadows. Each object is multifaceted and these faces are hidden from the shadows or completely stripped, waiting to be discovered by the user.

Other news

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Project – facility complex JGL

Pharma Valley, the production facility complex of the pharmaceutical company JGL opened recently. The pulsating form of the complex marked the entrance into the city of Rijeka and successfully integrated into the existing matrix.

The colouristic interior scenario with plenty of lighting has been beautifully complemented with the prostoria products.
We bring you the details about the project and its development by the architectural team Igor Rožić and Davor Katušić, as follows.

24 — 07 — 2015

now! design a vivre, 2015

This year’s M&O Paris found its inspiration in the very product itself. The theme = return to the essential beauty of craftsmanship and perfecting materials. Return to traditional expertise and value of manufactured products. We love watching the scenes of creation which manufacture exceptional objects. We don’t wish for things to get out of control. Contemplation of nature along with the genius of the hand and the technological advances have marked this year’s design a vivre...

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