By Simon Morasi Piperčić

The Convert armchair is a part of the Convert collection which distinguishes itself by a variety of combinations of arranging compositions in space and structural flexibility thanks to which it can be modified in time. Changing the positions of seating modules, fixed backrests or the ones with a mechanism and platform for storage, offers a variety of different possibilities applicable both for households and public spaces. Essentially discreet in its shape, through disposition of structural elements, selection of material and several types of cushions, the system changes its character and function depending on the user's preference.

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Established in ’13, Simon Morasi Piperčić is a Zagreb-based design office that works on various projects ranging from furniture and spatial design to site-specific installations, art direction, and design consultancy.
The distinctive identity of the studio lies in the intercultural space between elitism and egalitarianism, exclusivity and inclusiveness, avant-garde experiments and highly marketable products, which has helped the team to successfully build a specific position easily recognizable in the global professional context.
The office has been granted with some of the most highly considered awards - German Design Award in 2017, Red Dot in ’13 and ’15 and Interior Innovation award in ’15. In ’14, they were a part of the team that designed Croatian pavilion at the Venice architecture biennale. Their work was published in several renowned magazines (Dezeen, Domus, Frame, Designboom etc.) and exhibited worldwide.

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