Premiere of Prostoria’s film – “Revisiting Analogue”
As Milan Design Week and many other furniture fairs were cancelled due to the coronavirus pandemic, Prostoria, in collaboration with the designers Numen/ForUse and Simon Morasi Piperčić, has created a hybrid analogue-digital project that combines architecture, design, film and an event for the local design-architecture community. “Revisiting Analogue” takes place in a forest pavilion near Prostoria’s furniture factory in Croatia.
26 — 06 — 2020
Articulated through orthogonal “islands” of man-made forms set in a strict grid, the pavilion contrasts with the scattered array of trees and bushes. This dialogue between geometry, nature and people provides a surreal setting for experiencing Prostoria’s top artefacts, in a lush European forest: Polygon and Oblique armchairs (both indoor & outdoor), modular sofas Layout and Absent, Strain low chair, Piun chair, Tinker and Toggle arcmchairs, CooCoo birdhouse, Osmo outdoor collection and Kontrapunkt, the newest armchair that transforms into a chaise lounge.
The pavilion’s volume is emphasized by the functional clustering of the furniture, as if each island is its own home with transparent walls and roof. The forest pavilion by Numen/ForUse & Simon Morasi Piperčić was conceived around inversed digitalism; it has a digital flair but is analogue in its process and materials. The pavilion and an event for the Croatian design-architecture community have also served as the set for Prostoria’s film by Rene Gallo. It addresses humanity’s nostalgia for materiality and nature due to the constant shifts between analogue and digital, a kind of augmented reality in which the digital has impregnated our lives more than ever during the recent lockdown.
“Revisiting Analogue” is Prostoria’s attempt to digitally share the experience of materiality, through the forest room and products that embody nature-based materials and design. All of this has a grounding effect and evokes inner comfort and stability. Prostoria was compelled to create “Revisiting Analogue” as the lockdown eased, as Croatia has become one of the most successful countries combating the spread of coronavirus.