Prostoria opened the Revisiting Factory exhibition
Prostoria opened the Revisiting Factory exhibition located in the proximity of the factory in Sv. Križ Začretje (Zagorje region) inside of the pavilion set up in the drying room covering 3200m2. The exhibition is open until June 19, on weekdays from 10 am to 8 pm and on Saturdays from 9 am to 3 pm.
15 — 06 — 2021
The ambience and architecture of the Revisiting Factory exhibition emerges from the composition made of high plank blocks that are usually stored in Prostoria’s drying room until they reach their mature stage for processing into top-quality furniture. This monumental timber structure holds several warm interiors, hallways and outdoor terraces suggesting environments such as home, office or a large club.
The reason for the exhibitions is twofold - Prostoria won as many as 3 German Brand Awards 2021, taking special pride in being the German Brand Award Winner 2021 in the category of Excellent Brands - Interior & Living. This award is given for excellent brand management to companies that are pioneering in their market niches and are active on the international market. Revisiting Factory is a continuation of the project from 2021 titled Revisiting Analogue. Both exhibitions present a new way of communicating brand experience that Prostoria created as a response to the impossibility of presenting new products at international fairs, which have been cancelled for a year and a half due to the COVID-19 pandemic.
The exhibition is open until June 19, on weekdays from 10 am to 8 pm and on Saturdays from 9 am to 3 pm.
It was Revisiting Analogue that won the other two German Brand Awards 2021 for storytelling & content marketing in the Excellence in Brand Strategy and Creation. Both projects were developed in collaboration with designers from the Numen / For Use studio and Simon M. Piperčić.
On the occasion of the opening of the exhibition, Tomislav Knezović, the owner of Prostoria, pointed out: “Prostoria is a family business built on a passion for creating quality furniture that enriches living space. On the eve of the 10th anniversary of the company that we plan to celebrate at the end of September, we are especially pleased to see that Prostoria has been awarded the German Brand Award 2021 for brand management. In the first 10 years, we have switched very quickly from artisanal to a large scale industrial production. We have been continuously learning and investing in human resources and technology. From the very beginning, Prostoria took the course of a design-led company and used this as a tool for creating added value and implementing quality standards in the development and production of furniture. Our factory is a research laboratory where sustainability is part of the design process. In our factory, we develop prototypes and produce furniture from wood, leather, metal and fabrics of natural origin. The production in our factory reflects how committed we are to quality because we know we can guarantee it. All these elements combined have enabled us to establish Prostoria as a premium brand in the international furniture industry selling products in more than 900 premium showrooms worldwide.”