While designing the Convert, my intention was to take a step forward from the standard model of modular furniture. We have been thinking about an open system that can accommodate multiple changes in form, spatial arrangement and function, which is interactive and developing together with the user at the same time stimulating his or her imagination. New situations, equally suitable for homes and public spaces, are created by freely combining or upgrading the basic elements – seating modules, fixed or movable backrests and storage platforms. The modules are discrete in shape yet their open system concept and the use of various materials make every group unique and distinctive.
Established in 2013, Simon Morasi Piperčić is a Zagreb based design office working on various projects ranging from product, furniture, spatial design and installation to art direction and strategic consultancy.The office has been granted with some of the most highly considered awards – The German Design Award in 2017, twice Red Dot in 2013 and 2015 and Interior Innovation Award in 2015. In 2014, they were a part of the team that designed the Croatian pavilion at the Venice architecture biennale. Their work was published in several renowned magazines (Dezeen, Domus, Frame, Designboom etc.) and exhibited worldwide.