SoHo Loft

SoHo Loft

New York, USA

Interior design: STUDIOLAV, London, 2019
Photography: Dlux Creative

Modular sofa Segment plays one of the centerpieces in the interior of the renovated Soho loft in New York, designed by London based STUDIOLAV. Taking into consideration the client’s personality and lifestyle, the interior design is underpinned by an eclectic aesthetic that boldly intertwines the building’s industrial heritage, the understated elegance of contemporary minimalism and the zany playfulness reminiscent of the 1980s Memphis Group.


Products used